AI Fashion · An App MVP
During my UX/UI Design internship, I designed both a website landing page and an MVP AI-powered fashion app, through multiple design sprints. The website allowed early users to sign up for access, while the app tackles challenges like reducing return rates, creating a virtual changing room, and making shopping smarter through AI-driven recommendations.
Company
Fiture Studio
Year
2025
Duration
3 Months
AI Fashion · An App MVP
During my UX/UI Design internship, I designed both a website landing page and an MVP AI-powered fashion app, through multiple design sprints. The website allowed early users to sign up for access, while the app tackles challenges like reducing return rates, creating a virtual changing room, and making shopping smarter through AI-driven recommendations.
Company
Fiture Studio
Year
2025
Duration
3 Months
AI Fashion · An App MVP
During my UX/UI Design internship, I designed both a website landing page and an MVP AI-powered fashion app, through multiple design sprints. The website allowed early users to sign up for access, while the app tackles challenges like reducing return rates, creating a virtual changing room, and making shopping smarter through AI-driven recommendations.
Company
Fiture Studio
Year
2025
Duration
3 Months
AI Fashion · An App MVP
During my UX/UI Design internship, I designed both a website landing page and an MVP AI-powered fashion app, through multiple design sprints. The website allowed early users to sign up for access, while the app tackles challenges like reducing return rates, creating a virtual changing room, and making shopping smarter through AI-driven recommendations.
Company
Fiture Studio
Year
2025
Duration
3 Months
Work Breakdown
Work Breakdown
Work Breakdown
01
Website Design
I designed a lightweight marketing landing page to support early product positioning for the Fiture Studio app.
01
Website Design
I designed a lightweight marketing landing page to support early product positioning for the Fiture Studio app.
01
Website Design
I designed a lightweight marketing landing page to support early product positioning for the Fiture Studio app.
02
Brief Research
I conducted competitor research and quick user discovery to guide early feature decisions under tight deadlines.
02
Brief Research
I conducted competitor research and quick user discovery to guide early feature decisions under tight deadlines.
02
Brief Research
I conducted competitor research and quick user discovery to guide early feature decisions under tight deadlines.
03
User Flows
I reviewed and created user flows to define key journeys and explore new interaction paths across the app.
03
User Flows
I reviewed and created user flows to define key journeys and explore new interaction paths across the app.
03
User Flows
I reviewed and created user flows to define key journeys and explore new interaction paths across the app.
04
Figma Setup
I organised the structure of the Figma file, plus created a styleguide to streamline both design and handoff.
04
Figma Setup
I organised the structure of the Figma file, plus created a styleguide to streamline both design and handoff.
04
Figma Setup
I organised the structure of the Figma file, plus created a styleguide to streamline both design and handoff.
05
Basic Wireframes
To showcase design direction, I created wireframes in Whimsical for the team; gaining feedback & applying.
05
Basic Wireframes
To showcase design direction, I created wireframes in Whimsical for the team; gaining feedback & applying.
05
Basic Wireframes
To showcase design direction, I created wireframes in Whimsical for the team; gaining feedback & applying.
06
Design Iterations
I iterated multiple screen designs in sprints, incorporating team feedback to refine & perfect each version.
06
Design Iterations
I iterated multiple screen designs in sprints, incorporating team feedback to refine & perfect each version.
06
Design Iterations
I iterated multiple screen designs in sprints, incorporating team feedback to refine & perfect each version.
Final Designs
I finalised designs on a dedicated page, ensuring spacing, layout, and styles were perfect for developers.
Final Designs
I finalised designs on a dedicated page, ensuring spacing, layout, and styles were perfect for developers.
Final Designs
I finalised designs on a dedicated page, ensuring spacing, layout, and styles were perfect for developers.
08
Interactive Prototype
I built a full app prototype to visualise the final design and share with the team for feedback & review.
08
Interactive Prototype
I built a full app prototype to visualise the final design and share with the team for feedback & review.
08
Interactive Prototype
I built a full app prototype to visualise the final design and share with the team for feedback & review.
Developer Handoff
I wrote design notes and provided a handoff documentation to devs, to ensure a smooth implementation.
Developer Handoff
I wrote design notes and provided a handoff documentation to devs, to ensure a smooth implementation.
Developer Handoff
I wrote design notes and provided a handoff documentation to devs, to ensure a smooth implementation.
Project Context
Project Context
Project Context
The Problem
The Problem
Online fashion shopping is inefficient and inaccessible. Users struggle to visualise outfits, lack access to personal styling, and often cannot rely on in-store changing rooms to try items before purchasing. This leads to uncertainty, poor buying decisions, and high return rates when shopping online.
Online fashion shopping is inefficient and inaccessible. Users struggle to visualise outfits, lack access to personal styling, and often cannot rely on in-store changing rooms to try items before purchasing. This leads to uncertainty, poor buying decisions, and high return rates when shopping online.
The Process
The Process
The project followed a fast, iterative design approach shaped by tight deadlines. Research into users and competing fashion AI apps informed key decisions, while collaboration and feedback guided the refinement of user flows and high-fidelity interfaces. The work concluded with a structured Figma file, as well as a clear handoff documentation to support the developers I collaborated alongside.
The project followed a fast, iterative design approach shaped by tight deadlines. Research into users and competing fashion AI apps informed key decisions, while collaboration and feedback guided the refinement of user flows and high-fidelity interfaces. The work concluded with a structured Figma file, as well as a clear handoff documentation to support the developers I collaborated alongside.
The Solution
The Solution
The result was a MVP mobile AI fashion app that combines personalised styling, outfit visualisation, and a digital wardrobe to support faster and more confident shopping decisions. By centralising styling guidance within the app, users can explore outfits, refine preferences, and shop seamlessly, removing the need for in-store changing rooms.
The result was a MVP mobile AI fashion app that combines personalised styling, outfit visualisation, and a digital wardrobe to support faster and more confident shopping decisions. By centralising styling guidance within the app, users can explore outfits, refine preferences, and shop seamlessly, removing the need for in-store changing rooms.
Constraints
Constraints
Constraints
Time-Bound Research
Research was intentionally lightweight due to time constraints, requiring design decisions to be made efficiently while still aligning with user needs and product goals.
Predefined Feature Scope
Core features and flows were largely defined upfront, meaning the focus was on execution, clarity, and usability rather than feature discovery or expansion.
MVP Quality Bar
As an MVP, the product prioritised speed to launch and technical feasibility, balancing polish with practicality to support early validation and iteration.
Time-Bound Research
Research was intentionally lightweight due to time constraints, requiring design decisions to be made efficiently while still aligning with user needs and product goals.
Predefined Feature Scope
Core features and flows were largely defined upfront, meaning the focus was on execution, clarity, and usability rather than feature discovery or expansion.
MVP Quality Bar
As an MVP, the product prioritised speed to launch and technical feasibility, balancing polish with practicality to support early validation and iteration.
Time-Bound Research
Research was intentionally lightweight due to time constraints, requiring design decisions to be made efficiently while still aligning with user needs and product goals.
Predefined Feature Scope
Core features and flows were largely defined upfront, meaning the focus was on execution, clarity, and usability rather than feature discovery or expansion.
MVP Quality Bar
As an MVP, the product prioritised speed to launch and technical feasibility, balancing polish with practicality to support early validation and iteration.
Final Designs
Final Designs
Final Designs
Onboarding
Fashion Hub
Digital Closet
Chatbot
eCommerce
Onboarding
Fashion Hub
Digital Closet
Chatbot
eCommerce
Collaboration
Collaboration
Collaboration
Handoff Documentation
Handoff Documentation
I created clear design notes and handoff documentation to support accurate implementation and reduce any back-and-forth during development.
I created clear design notes and handoff documentation to support accurate implementation and reduce any back-and-forth during development.
Agile Workflow
Agile Workflow
I worked within an agile environment, contributing across multiple design sprints with regular check-ins, iterative delivery and management via ClickUp.
I worked within an agile environment, contributing across multiple design sprints with regular check-ins, iterative delivery and management via ClickUp.
Reflections
Reflections
Reflections
Key Takeaway
Strong collaboration drives better outcomes
Maintaining close relationships with developers and stakeholders helped ensure smoother handoffs, faster builds, and a more aligned product team.
Key Takeaway
Strong collaboration drives better outcomes
Maintaining close relationships with developers and stakeholders helped ensure smoother handoffs, faster builds, and a more aligned product team.
Key Takeaway
Nothing is ever truly “final”
User flows, research, and designs evolved constantly. Iteration proved essential to refining solutions and better meeting product goals.
Key Takeaway
Nothing is ever truly “final”
User flows, research, and designs evolved constantly. Iteration proved essential to refining solutions and better meeting product goals.
Key Takeaway
Feedback improves both design and alignment
Regular reviews and shared iterations allowed designs to improve while ensuring everyone felt heard and invested in the outcome.
Key Takeaway
Feedback improves both design and alignment
Regular reviews and shared iterations allowed designs to improve while ensuring everyone felt heard and invested in the outcome.
Key Takeaway
Planning matters more than it seems
Early decisions around brand, colour, and typography would have saved time later and strengthened overall design consistency.
Key Takeaway
Planning matters more than it seems
Early decisions around brand, colour, and typography would have saved time later and strengthened overall design consistency.
Do-Over
Define brand direction earlier
Next time, I’d align visual direction earlier (colour, type, and tone) to reduce late-stage changes and improve overall consistency.
Do-Over
Define brand direction earlier
Next time, I’d align visual direction earlier (colour, type, and tone) to reduce late-stage changes and improve overall consistency.
Do-Over
Validate designs with real users
Running usability tests on the final prototype would provide valuable insights and help optimise the experience for users, not assumptions.
Do-Over
Validate designs with real users
Running usability tests on the final prototype would provide valuable insights and help optimise the experience for users, not assumptions.
Interested in more?
Up next is a responsive banking application. A UI-focused project where typography, colour, spacing, layout, and design principles come together to create a seamless experience across desktop, tablet, and mobile.
Interested in more?
Up next is a responsive banking application. A UI-focused project where typography, colour, spacing, layout, and design principles come together to create a seamless experience across desktop, tablet, and mobile.
Interested in more?
Up next is a responsive banking application. A UI-focused project where typography, colour, spacing, layout, and design principles come together to create a seamless experience across desktop, tablet, and mobile.